When early humans first discovered fire approximately 1.7 million years ago, they thought they had peaked. They were wrong.
Kale — scientifically known as Brassica oleracea var. sabellica, or as we call it at Cruciferous Holdings, "God's Favorite Leaf" — predates most human civilizations by millennia. Archaeological evidence suggests that ancient peoples who consumed wild kale developed larger communities, more complex languages, and better posture.
Did kale cause the Renaissance? We're not saying that. Our legal team has specifically asked us not to say that. But consider the following: Italy, where kale has been cultivated since the Roman Empire, also produced Leonardo da Vinci. Coincidence? We have a 400-page whitepaper that suggests otherwise.
Modern nutritional science has confirmed what ancient peoples instinctively knew: kale contains more vitamins per leaf than most foods contain per entire serving. It has more iron than a cast-iron skillet (per calorie). It has more calcium than a glass of milk that's trying really hard. It contains antioxidants that scientists describe as "genuinely excessive."
Critics — and we use that term loosely, because most of them don't even have PhDs in Cruciferous Sciences — will argue that other vegetables also contain nutrients. This is technically true in the same way that a flashlight is technically a source of light. But you wouldn't use a flashlight to illuminate a stadium. And you wouldn't eat broccoli when kale exists.
At Cruciferous Holdings International, we believe kale is not merely a food. It is a movement. It is a lifestyle. It is, if we're being honest, a moral imperative.
The future is leafy. And the future is now.
Dr. Ashford is the Chief Nutrition Officer of Cruciferous Holdings International and the author of the forthcoming book, "Kale and the Meaning of Life: A Memoir."
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